Facebook social media image

In this 21st century, the emergence of information communications technology (ICT) as taking over almost every means by which we carry out our day to day activities. The social media, a computer-based technology like Facebook is reported to be the largest social networking site in the world with about 2.27 billion users as of January 2019. This is quite a large number of people that could be reached at your comfort if you promote your business on this platform.

So now i will start by explaining practical ways of using acebook for business before discussing ways you can promote your business on it.

Practical ways of using Facebook for business

  1. Create Facebook account: Some people still regard the social media as chatting platform. Though it is made for chatting and for having fun. But you can use it to achieve your company goals. I encourage every entrepreneurs to have as many social media accounts as possible and your competitors will be curious about "how, where" you are getting your customers from. 

  2. Build relationships: You have to engage people before you could reach out to them. This may start with accepting and sending friend requests or invites. I have a friend who doesn't accept friend requests on her Facebook account. She claims she doesn't know some of them and so refuses to accept their requests. It's quite true that there are hackers and evil doers on social media who may affect one"s image if engaged with. But we must not forget that we have people like these in our environment and still, we promote our business to them. Who knows, that your engagement with these so-called hackers, 419 and evil social media users may be a sale for you. Thus, your good relationship with people would make it easier to promote your business to them.    

  3. Upload:  Endeavor to upload your products pictures, videos and documents on your social media accounts. It baffles me at times how evil people upload numerous documentaries on social media which in so many ways corrupt people. Entrepreneurs can also use this strategy in a more profitable manner. You may post your business products image, videos etc. This is also a means of making your account more active.   

  4. Feedback: We are expectant during marketing and promoting that the people we reach out to, must purchase or buy our products. By that, we can make calls, send texts etc. Also your engagement with people should be productive, try as much as possible to create a room for responses, attend to questions, read and reply messages. By so doing, people will have full trust in you.

Three ways to use Facebook to promote your business

  1. Posting: Posting of your products materials on your timeline, a page, a group or as a personal message to individuals would be of help to reach others. You can likewise search for people in and outside your region, connect with them and reach out to them through posting. Note: the use of this feature is totally free of charge but may be a little time consuming because you need to do the posting on a regular basis.

  2. Live broadcast: This is one of the intriguing features Facebook has. With this live broadcast you can run a live program whereby people can catch your current activities from any part of the world. All you have to do is install an updated Facebook app on your phone, click "what's on your mind?" either on your timeline or Facebook homepage, then click "Go live", write what the broadcast is all about and click "go live". Once you start the live broadcast, it will automatically notify your friends presently online as at the time of the live broadcast so they might join you (you may need to enable 'Notify friends when live'). When you are through with the live broadcast, click on"finish" and save it on your timeline for future watch. Live broadcast may be used for marketing, promoting, advertising, etc. 

  3. Post boosting and promotion: Boosting a post may help you get more people to like, share and comment on the posts you create. Boosted posts are also a way to reach new people who are likely interested in your products but don't currently follow you on Facebook. This would be an opportunity to reach the unreached where you can't afford flight bill with little token from you. Note: posts boosting is only enabled on Facebook page account, it can be created with your Facebook personal account. all you need to do is login to your personal Facebook account and click on the three menu option and select "Page" then "Create new page" from the menu. After that fill in your company details, add a profile picture, cover page picture, website link if your company have one and make a post, then select boost button located under the post you want to boost Or you can promote the entire page by selecting the "Ads or promotion" from your page homepage.


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